Barbie v. China Barbie Update

Regarding this earlier post on the Mattel v. China Barbie case.

Fox just had China Barbie on to discuss the dispute with Mattel. They treated her as if she were being prosecuted for providing harmful material to minors.

Interesting note. She said that prior to this lawsuit, she was getting about 100 hits a day. Now she gets about 100,000 hits a day. The Fox analyst interpreted that as meaning that she was profiting from the name “Barbie.” It seems more like she is profiting from the publicity that Mattel shined upon her.

One Response to Barbie v. China Barbie Update

  1. […] For the next several years, it appeared as if they had not learned their lesson (see, e.g., here, here, and here).  However, yesterday morning, the doll maker launched an ad campaign that […]

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