They insist on trying to turn the world into a womens’ studies professor’s dystopian nightmare.
Is it discriminatory and degrading for toy catalogs to show girls playing with tea sets and boys with Nerf guns? A Swedish regulatory group says yes. The Reklamombudsmannen (RO) has reprimanded Top-Toy, a licensee of Toys”R”Us and one of the largest toy companies in Northern Europe, for its “outdated” advertisements and has pressured it to mend its “narrow-minded” ways. After receiving “training and guidance” from RO equity experts, Top-Toy introduced gender neutrality in its 2012 Christmas catalogue. The catalog shows little boys playing with a Barbie Dream House and girls with guns and gory action figures. As its marketing director explains, “For several years, we have found that the gender debate has grown so strong in the Swedish market that we have had to adjust.” (source)
Such a shame that an otherwise-awesome country has given so much control to harpies who feel the desire to get into politics to get back at their fathers for not paying enough attention to them. Swedish men, grow a pair and do something about this before things get so bad that having a pair becomes a felony.
UPDATE: I am adding a key passage from the original article, since I’m getting comments and private emails from readers who haven’t noticed what I thought was the most thought-provoking part of the article.
Children, with few exceptions, are powerfully drawn to sex-stereotyped play. David Geary, a developmental psychologist at the University of Missouri, told me in an email this week, “One of the largest and most persistent differences between the sexes are children’s play preferences.” The female preference for nurturing play and the male propensity for rough-and-tumble hold cross-culturally and even cross-species (with a few exceptions—female spotted hyenas seem to be at least as aggressive as males). Among our close relatives such as vervet and rhesus monkeys, researchers have found that females play with dolls far more than their brothers, who prefer balls and toy cars. It seems unlikely that the monkeys were indoctrinated by stereotypes in a Top-Toy catalog. Something else is going on.
Biology appears to play a role. Several animal studies have shown that hormonal manipulation can reverse sex-typed behavior. When researchers exposed female rhesus monkeys to male hormones prenatally, these females later displayed male-like levels of rough-and-tumble play. Similar results are found in human beings. Congenital adrenal hyperplasia (CAH) is a genetic condition that results when the female fetus is subjected to unusually large quantities of male hormones—adrenal androgens. Girls with CAH tend to prefer trucks, cars, and construction sets over dolls and play tea sets. As psychologist Doreen Kimura reported in Scientific American, “These findings suggest that these preferences were actually altered in some way by the early hormonal environment.” They also cast doubt on the view that gender-specific play is primarily shaped by socialization.
The original has a lot of hyperlinks to back up the assertions. This is The Atlantic, folks, not Fox News.