Finally! Is explicit content coming to the iPhone?

By J. DeVoy

From the Telegraph:

Several developers have reported seeing a new category appearing in the drop-down menus of iTunes Connect, the platform they use to distribute apps through the App Store. Alongside standard categories, such as “entertainment”, “games” and “productivity”, is a new tag: “explicit”.

Apple has not commented on the rumours, or confirmed whether or not it will be adding an explicit category to the App Store. Some developers are now reporting that this category has been removed from iTunes Connect lists

The screenshot tells the story.

Rumoured explicit category for App Store

This will be a step forward for Apple if it comes to fruition.  Recently, the company caused a small uproar for pulling an adult application from its iTunes Store.  Moreover, this would be a significant change from Apple’s recent position against adult content in the iTunes Store, which was flimsy to begin with:

When asked about the Swimsuit Edition app, Phil said, “The difference is this is a well-known company with previously published material available broadly in a well-accepted format.”

Oh, so recognized brands like Hustler and Vivid don’t meet that threshold?  My bad.

4 Responses to Finally! Is explicit content coming to the iPhone?

  1. Actually, if Apple thinks it will make money (and it will), then they’ll probably incorporate it at some point.

    • J DeVoy says:

      You’d think so, but these things aren’t always economically rational. Walmart just acquired Vudu, the direct video service, and isn’t picking up its sizable adult offerings. Link:

      Then again, Walmart is widely known for screwing everyone (See generally, the documentary “The High Cost of Low Price”), while Apple is a bit more progressive.

  2. Rogier says:

    Devoy: I take serious exception to your facile assertion about Walmart. Really low stuff.

    • J DeVoy says:

      Oh I don’t doubt the complexities of Walmart’s model – I congratulate them for being as successful as they are. But they have gotten a lot of bad publicity out of it, and they suffer a good degree of public scorn for it. To the extent the documentary I cited was accurate, some of it may be well-deserved.

      But I do think that stripping the adult content from vudu was imprudent. Walmart knows more about the deal than I do, but I don’t think the technology is mature enough to reap fat profits without reaching the adult market. Furthermore, it fits snugly in with their policies against carrying controversial products (e.g. uncensored albums, the bane of my adolescence).

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