John Welch on a recent 2(a) refusal of a trademark registration for HEEB. The Examining Attorney determined that it was a disparaging term for Jews, and of course, it can be. However, the applicant and applicant’s attorney happened to be Jewish, and were using the term as a term of empowerment. Although I love blogging on 2(a) issues, Obi Wan Welch’s post says it all. See Disparagement Refusal of “HEEB” for Clothing and Entertainment Services.